Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Sign In We’re sorry! Five star seller – Buy with confidence! He has served as a branding consultant for firms in the Americas, Asia, Africa, and Europe. Brand Equity, Image and Personality. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching aakeer courses and assessing student learning. Best Selling in Textbooks, Education See all.

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (1995, Hardcover)

Lots of important areas are not covered in this book. The Art of Copywriting. Find Rare Books Book Value. Advertising Management includes all relevant current research and readings. Save on Textbooks, Education Trending price is based on prices over last 90 days.


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Advertising Management – David A. Aaker, John G. Myers, Rajeev Batra – Google Books

Aaker is a well known expert in the field of Marketing. Advertising Management, 4th Edition. Group Influence and Word-of-Mouth Advertising. Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.

Spine creases, wear to binding and pages from reading. The updated 5th edition of Advertising Management is an excellent source of knowledge and information for both students and practitioners of Advertising.

He is a consultant to various firms and corporations. Advanced Book Search Browse by Subject.

Satisfaction guarantee for all customers! See details for additional description. If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. A – Z Books Published: Global Marketing and Advertising. Show More Show Less. About this product Synopsis Appropriate for courses in Advertising Management.

RowlingHardcover Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. The end of each chapter also includes a list of Readings, which prove to be very helpful.


The 5th managemrnt has new chapters added to it. Covers could be repaired or might have self wear sign. Sales qaker Distribution Management – Text and Cases.

You may also like. The book draws on and attempts to integrate three related disciplines: Used book in good condition. The Field of Advertising Management. Add 3 Items bxtra Cart. Business, Investing and Management Books. Myers and Rajeev BatraHardcover. Her research focuses on standardization-adaptation issues yb performance implications, aqker orientation, and global brand management. From inside the book. Associating Feelings with the Brand.

Supplemental items not usually included. Aaker, Rajeev Batra, John G. Peter David Hardcover Books. Myers Pearson Advertising Management David A. An Integrated Marketing Communication Some Research Results and Segmentation and Positioning. Certified BuyerKolkata.